SEO News

Easy SEO Strategy: capitalise on your old content

If you’ve found this, you’re no doubt up on SEO. Which means you’ve also probably got a tonne of old blog posts packed with juicy keywords?

Perhaps you’ve also found that your crawl rate is lower than it has been, and only a small portion of your site is indexed?

This was the case with Super Free Bingo – a site that I manage SEO strategies for. While our team spends a lot of time off-site generating new links, and creating new content on-site, all those great bingo stories that were written two years ago are were sitting unused and not indexed!

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Automatic backlinks, while you sleep!

If you haven’t heard of Automatic Backlinks yet, you’re missing out on one of the great new ways of gathering backlinks. Like many link-building platforms that have risen up of late, it’s about empowering webmasters to generate their own links in the simplest way. Read on for more!

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Adding Bing.com as a User Agent to Robots.txt

Sometimes it’s the absolute simplest questions that you have to dig around for online!

This had me stumped for five or ten minutes, until I saw a comment on the Bing Twitter.

Which user agent / bot does Bing.com use to crawl your site?

The answer is msnbot.

To add msnbot to your robots.txt file, add the following:

User-agent: msnbot

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iamseo.org is live!

The time was right to put my half-realised ideas to fruition and finally put iamseo.org online.

I’ve been wanting to use this domain for some time, mostly to document my learnings and experiments in SEO, as well as a base for other resources, trends and ideas that I come across.

I don’t at all claim to be an SEO expert – I am SEO is just a term I often read in link requests, and one I thought fitting. I am still learning, experimenting and continually looking for new ideas and practices to test.

All the same, this isn’t about speaking into the mirror, so I hope there is something that here that you find interesting or can learn from.