The idea was to, first, know what I’m getting myself into and, secondly, devise a plan of how to improve their SEO.

After some research online I came across quite a few SEO templates, including this Pre SEO Report template from Thats SEO.

It’s very simple, but perfect for presenting to clients as an initial benchmark. Using Mac’s Pages I built a PDF document that also included the site’s top ten terms and their current rankings for Google and Yahoo!

I actually lost the black hat stuff, as I didn’t think that was neccesary, and instead included Alexa, Compete and Page Ranks.

No feedback as yet from the client, but I think this is going to be great in a few months when I can look back on the progress we’ve made.

I’m very confident with this client as it’s quite obvious what needs to be done, and there are plenty of sites in Alaska offering links. They’ve also got an awesome URL, which is a great start! I’ll keep you updated!